Website & newsletter

The bikes are back

A spring relaunch for a two-shop bike company that wrote like a bank.

Client

Fieldwork Bikes

Year

2025

Result

+41%

01 / 01 — Website & newsletter

01 / 01 — Website & newsletter

01 / 01 — Website & newsletter

The brief

Fieldwork had good bikes and a newsletter nobody opened. The owners wanted it to sound like the people in the shop, not a press release.

What I did

I spent two Saturdays behind the counter, wrote down how customers actually asked for things, and rebuilt the site and the newsletter around those phrases.

+41%

newsletter open rate in the first month

More work

All work

→

The bikes are back

A spring relaunch for a two-shop bike company that wrote like a bank.

Fieldwork Bikes

+41%

newsletter open rate in the first month

Roasted on Tuesday

Bag copy and a voice guide for a roaster competing on freshness.

Ostra Coffee

2×

repeat orders within six months

One photo and you’re in

Onboarding screens for a small bank that was losing people at the ID check.

Kinder Bank

−31%

drop-off at verification