Copywriter — Amsterdam
I fix sentences for a living.
Websites, campaigns and product copy for companies that are good at what they do and bad at saying it. Ten years, mostly for small brands, always in plain English.
+41%
newsletter open rate
Fieldwork Bikes
2×
repeat coffee orders
Ostra Coffee
−31%
drop-off at sign-up
Kinder Bank
What I write
Three ways to hire me
01
Website copy
from €2,400
Every page of a small site, written from a one-hour interview and two rounds of edits.
02
Brand voice
from €3,800
How you sound, written down: principles, a word list, before-and-after examples your team can copy.
03
Campaign lines
from €1,200
A headline, a handful of variations and the copy for posters, ads and the launch email.
How it goes
Listen. Cut. Test.
1. Listen
An hour on a call with you and, if I can, an hour with your customers. Most good lines are already in their mouths.
2. Cut
A first draft within a week, then two rounds of edits where we mostly take things out.
3. Test
Where we can, we ship two versions and keep the one people click. I stay on for a month to fix what we learn.
stet — let it stand
“Hugo deleted half our homepage and sales went up. We’ve stopped arguing with him.”
Marit de Vries — Co-founder, Fieldwork Bikes