Packaging & brand voice

Roasted on Tuesday

Bag copy and a voice guide for a roaster competing on freshness.

Client

Ostra Coffee

Year

2025

Result

2×

01 / 01 — Packaging & brand voice

01 / 01 — Packaging & brand voice

01 / 01 — Packaging & brand voice

Every bag on the shelf said premium, artisanal and passion. Ostra roasts twice a week and ships in two days, and nobody knew.

We printed the roast day on every bag and wrote the rest around it: short lines, real dates, no adjectives the competition already owns.

2×

All work

→

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Roasted on Tuesday

Bag copy and a voice guide for a roaster competing on freshness.

Ostra Coffee

repeat orders within six months

One photo and you’re in

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