Product pages

You can pronounce all of them

Product pages for a skincare brand with three ingredients and a lot of competition.

Client

Halde Skincare

Year

2024

Result

+24%

01 / 01 — Product pages

01 / 01 — Product pages

01 / 01 — Product pages

The brief

The brief

Halde makes simple products and described them like everyone else. The pages ranked well and converted badly.

Halde makes simple products and described them like everyone else. The pages ranked well and converted badly.

What I did

What I did

Ingredient lists moved to the top, claims moved to the bottom, and every product got one plain sentence a customer could repeat to a friend.

Ingredient lists moved to the top, claims moved to the bottom, and every product got one plain sentence a customer could repeat to a friend.

+24%

add-to-cart rate

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